Let’s suppose you ask, “I am looking for a $1,000 laptop for graphic design. Any recommendations?” and receive a list of options, plus reviews, prices and links to buy, all in one message. Now, online shopping is driven in a whole new way with ChatGPT from OpenAI, allowing customers and stores to communicate more personally. Now that AI is affecting how people buy, the question comes to mind: Will this be the next big change in retail or simply fade away?
ChatGPT Has Moved from Being an Assistant to Being a Shopping Advisor
In the spring of 2025, OpenAI added shopping features to ChatGPT which allow users to receive tips on products, learn about them through images, read reviews and make purchases straight from the app—all without any ads or sponsored content. Now, ChatGPT sets itself up as a strong alternative to Google which not long ago introduced its AI search assistant for shopping.
Actual Experiences of Personalization on a Large Scale
Using ChatGPT, businesses are improving how they interact with customers.
- Smart Fashion Boutique: Began using ChatGPT as a virtual assistant to learn about users’ preferences and this allowed for a 35% rise in conversion rates and a 25% drop in product returns.
- Sephora: Replaced human conversations with ChatGPT which enabled them to connect and form long-lasting customer relationships.
- LEGO launched a chatbot called “Ralph” that suggests presents for customers based on what they tell it, increasing the level of satisfaction for customers.
How to Make Sure Balancing Personalization and Privacy
Even though ChatGPT is easy to use, privacy and possible biases continue to worry some people. People value having no ads, but they still worry about where their data goes and whether AI leans toward some brands or products without their knowledge.
Expert Insight: The Future of Conversational Commerce
Using AI in e-commerce, particularly ChatGPT, helps to design a smarter and more personal shopping trip, as Dr. Aisha Khan explains. Yet, businesses should be honest and work on earned trust to gain all the gains from data.
To sum up, Shopping in a New Way
By joining e-commerce, ChatGPT is making online shopping more interactive and centered on each user. Both consumers and businesses need to make sure to handle the challenges of AI’s development by protecting privacy. Could conversational commerce become a standard or might it have the same difficulties as previous technology trends? The solution depends on businesses using AI well, while also managing its weaknesses.